Roxana is an in-demand director who has garnered over 500 million views on her videos for stars such as Kehlani, Doja Cat, Rico Nasty, Lil Uzi Vert, Gucci Mane, Gunna, and Lupe Fiasco. In 2016, she created a Bachelor spoof with Trey Songz for vh1’s Month of Love, titled “Tremaine the Playboy”. Her videos have been played countless times on BET, MTV and VH1.
Born and raised in Brooklyn, NY, Roxana left NYC when she was 17 to double major in Broadcast Journalism and Film Studies at Arizona State University’s prestigious Walter Cronkite School. After graduating, Roxana moved back to NYC and started directing music videos for local acts The Underachievers and Phony PPL. These music videos were noticed by Atlantic Records … and the rest is history.
While in school, Roxana shot, edited & produced several award-winning short-form documentary pieces, traveling to Brazil, Costa Rica & Mexico for different stories. Roxana has always been a natural adventurer, having spent time living in Japan and the Australian outback in high school. She’s been to over 50 countries on 5 continents.
Roxana is a first-generation American herself, speaking fluent Polish, Russian and Spanish due to her families backgrounds. She follows the Urban Latin scene very closely and hopes to bring more of her worldly sensibilities to her work in the near future.